Marcel Eberhardt
Documenting my journey of building stråling to turn working hours into fulfilling life time – for one million people and beyond. Driven by design, guided by emotions, and fueled by the passion to build unforgettable experiences.

Current
Partnering with global companies to create authentic employer brands, shape meaningful company cultures, and design experiences that attract and engage top talent. We focus on building environments where people thrive, creating lasting connections between brands and their teams.
stråling GmbH
Providing resources to fund and support the next generation of internet companies. Occasionally, I also engage deeply in the startups as a People & Culture advisor.
EC Capital
Previous
Previously, I helped build products at FitX Woodcessories Open Grid Europe Douglas & more
Principles

These aren’t just principles. They’re my pulse. They’re not guidelines. They’re non-negotiables. Etched into every decision, every creation, every battle. When the world gets loud, they keep me locked in. When the path disappears, they burn brighter. This is more than direction — it’s devotion. A way of moving. A way of building. A way of being.
If it doesn’t make you feel alive, it’s not worth doing.
Life is too short for dead hours.
If it doesn’t touch the soul, it doesn’t matter. Build brands that evoke something people can’t explain — but will never forget.
If it’s not a hell yes, it’s a no.
Beauty. Depth. Emotion — or nothing at all.
Excellence is the baseline – but never static.
Set the bar. Outgrow your results. Repeat.
Design, words, sound, structure — they form language.
Details turn something noticeable into something unforgettable. Because care lives in nuance.
When it’s dark, think about why you started. Pain is temporary. Remember the moments that made it all worth it.
Emotions are meant to be felt. Life is what happens in the moments that fuel your spirit. Open your eyes to what matters.
Be immersed in what you do. Live those moments to the fullest. Make your life the best it can be.
